Continued from yesterday’s post
Ueshima Coffee Company, or UCC, originated the canned coffee beverage available in vending machines in Japan. Although coffee remains the company’s most important product, recently it has branched out into tea. UCC makes a traditional canned green tea without sugar or calories as well as a canned oolong tea.
UCC Barista is a canned beverage available in many coffee flavors, however, there is also one Uzi Matcha variety. Matcha lattes contain sugar and whole milk powder and are said to be lightly sweet.
The company also makes Paradise Tea, which has a black tea base and incorporates herbal flavors like marigold, rose, and cornflower.
Another trend in the Japanese beverage market is companies that sell beer and other alcoholic beverages producing lines of tea products and other soft drinks that can be found in vending machines across the nation. Asahi, Kirin, and Sapporo are three of the most prominent.
Asahi’s soft drinks include bottled 16 Blended tea, which is a barley-based herbal tea product that–ironically–doesn’t actually contain any tea leaves. The Asahi company also makes the extremely popular lactic acid beverage, Calpis (a sports drink). Additionally, under the Calpis name Asahi makes a FOSHU green tea called Calpis Kenchao.
Like Asahi, the Kirin company is mostly known in Japan as a manufacturer of alcoholic drinks. Kirin does make soft drinks, however, including Japan’s most popular line of black tea beverages, Gogo-no-Kocha. Kirin introduced this ready-to-drink black tea blend in 1986. Kirin makes an unsweetened black tea called This Afternoon, which is also available in a milk tea version that has whole milk and sugar added. Kirin also sells a peach-flavored tea made with Dimbula tea leaves imported from Sri Lanka. Interestingly, Dimbula is a kind of black tea, but Kirin’s peach tea has a light yellow color, similar to an oolong tea.
Kirin’s green tea product is called Nama-cha. With the popularity of Ayataka’s cloudy products, Nama-cha recently underwent a makeover to make the tea cloudier. Japanese consumers approve of the change, even though (by Japanese standards) Nama-cha is one of the sweetest of the bottled green tea beverages.
Pokka is Singapore’s top food and beverage company and the #1 seller of green tea in Singapore. In partnering with the Sapporo Brewery, the oldest beer brewery in Japan, Pokka sells Japanese consumers bottled green, white, and oolong tea beverages along with iced fruit teas and Afternoon Tea (black tea) in unsweetened and sweetened/milk varieties. One of its specialties is a roasted green tea.
This article is part of Kei Nishida’s published book: Green Tea Cha – How Japan and the World Enjoy Green Tea in the 21st Century
(ISBN-13: 978-1546704416 ISBN-10: 1546704418)
Kei Nishida is back with his latest book on the subject of Green Tea: Green Tea Cha, How Japan and the world Enjoys Green Tea in the 21st Century. In this 143 page book Tokyo native Nishida covers the changing use and appreciation for tea in the 21st Century. He brings together a collection of facts and observances that allows the reader to peer into the cultural mindset of those who enjoy Green Tea. He begins by explaining how tea is enjoyed in Japan today and the merger of traditional Japanese culture with that of the jihanki (vending machines) and ends with a discussion of Green Tea Beverages that “you’ve never heard of before but are drop dead delicious.”
Each chapter brings together a plethora of information about the uses of Green Tea in his pleasant, informative style, encouraging the reader to seek out these drinks and dishes for themselves. By the end of the book readers will not only have a list of “must try” drinks and dishes but also an appreciation for this powerful, tasty antioxidant.