Marketing Strategies: A Different Approach to Attract New Customers

You spend hours agonizing over trying to find the right technique to bring you massive success. The problem isn’t your content or your product, it’s getting people to discover you in the first place. Everyone said, “Well, start a blog.” So you did. Needless to say, the traffic didn’t come rolling in the way you thought it...

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Be the Smartest Person in the Room at Your Next Networking Event

Networking events are only a big deal to people who don’t know what they’re supposed to do when they get there. What kinds of questions do I ask? When should I hand out my business card? Who should I talk to?  People will tell you there are no rules to networking events (in other words: just be yourself). Unfortunately, being yourself...

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Make Your Value Clear: Stop Underselling Yourself

Your value is the amount that you’re worth- how much people are willing to pay you for your product or services. You’re losing customers because you haven’t proven to them that you’re worth what you’re charging. You’ve spent time working on something incredible, getting it just right. You made sure it was nothing short of...

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The Blueprint: Hashtags to Grow Your Business

Hashtags are the most overused social media tactic of online marketing. A close second is the “follow then unfollow” technique (which does absolutely nothing but waste your time). When used the right way, hashtags can be a fantastic method to help people discover your business. What are hashtags? Hashtags are when you implement the pound sign...

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Content Isn’t King, But It’s Definitely Queen

This year, content marketing is the number one priority for every business — both big and small. It’s the soul of blogs, the heart of online magazines, and the means to success for entrepreneurs who work exclusively from home. For 20 years it’s been said that content is everything — content is King. Once upon a time, that was...

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