Facebook Likes Disappeared, How Does That Affect Your Business?

What happens when your social proof goes poof? How heavily does the success of your business depend on your Facebook marketing strategy? Hundreds of businesses use their Facebook “Like” count to build trust with their customers and as a result that’s their main method of initializing engagement. How many times have you received a postcard...

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Write Longer Blog Posts: How to Charm Your Readers & Defeat Google

When I first created a blog to compliment my offline consultation business, I struggled greatly with understanding what the right length of a blog post should be. I took data and studies into consideration, how much time I had available, and how long my writing style would be tolerable to the average person. I’ve received wonderful emails recently...

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Reinventing Yourself is Key to Getting Everything You Want

I finally decided on the concept for my next tattoo. It will symbolize my ability to shed old skin and don new skin, effortlessly. I’ve reinvented myself so many times, I can’t keep up. All blessing, no curse. Reinventing myself time and time again makes me feel like I’ve lived quite a few lifetimes. I don’t just mean starting fresh...

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6 New Blog Growth Strategies to Hit 15,000+ Visitors

I remember when it was possible for a blog to become popular overnight. When bloggers didn’t have to worry about SEO or keywords. I have started many blogs about random things like the going-ons of my life and other topics people shouldn’t care to know, but they were all discovered rather quickly. Let’s back up-  that was in 2007 and...

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The Simple Way to Verify Your Domain on Pinterest

How did we ever survive without Pinterest? Since 2009, the social media platform has come a far way from the invite-only program it started out as. Pinterest is basically a full on image version of Google. Pinterest is even better than traditional search engines when searching for blog content, recipes, and renovation ideas (I imagine there will be a...

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Why I Keep My Marketing and Sales Departments Separated

While marketing and sales work very close together to build an effective brand, they are not the same thing. Think of them as legs on a stool. If one end can’t support the weight of the other, the entire stool collapses.  What is marketing? Marketing is the way that you present your business to potential customers, who you target and how you target...

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I Hate Boring Marketing: How I Win Customers Over With Their Emotions

Anyone can make a case around factual, solid logic. Your product is great, you’ve used testimonials to show that other people think it’s great. Most businesses use marketing strategies that rely on reasoning. But, is that enough to get your customers to fall in love with you or your brand? I’m thinking, not.  One sale is good, but repeat...

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