I just might be the only person in the world who doesn’t hate the grammar police. I’m referring to the people who can’t enjoy the online experience without pointing out that someone used the wrong version of “your” or used the wrong form of “to.”
The people who can’t tell the difference between a resume and an informal setting.
Those people, I love them. I love them very much.
I love when people point out grammatical errors because they hold the internet to a higher standard.
In the United States alone, there are at least 32,000,000 people who cannot read. I’ve met some of those people. I’ve signed contracts and done business with some of those people. We’ve paid to watch some of those people on television.
I find it hard to believe that people are shortening the word “too” by removing the “o” for the sake of informality. They don’t know the difference.
In most cases, the grammar issue is harmless… until it happens on your sales page.
Earlier this week, I decided to shop around for a graphic designer to add to the team. I came across someone who had everything I was looking for – a strong brand voice, used classy and colorful graphics, a detailed FAQ section, and a website that didn’t frustrate me.
Then I got to her sales page and found three grammatical errors. If I hired her, I’d have to double/TRIPLE check everything she created for me. Needless to say, I decided to hold off on my search for a graphic designer.
Grammar mistakes indicate that you don’t pay attention to detail.
Even if you have fantastic writing skills, the fact that you let errors make it to a place where a potential customer can see them shows that you simply don’t pay enough attention. You end up looking sloppy and careless.
Maybe you did catch it and didn’t get around to changing it.
Mistakes happen. When you catch an error, the best thing to do is change it immediately. Unless, you don’t care about how you’re perceived by your audience and peers. As entrepreneurs, we have to insist on producing a higher caliber of content for our customers. We don’t just own a business – we ARE our business. If we look bad, our business looks bad.
When you have words misspelled, incorrect punctuation and capitalizing all the wrong words you go from expert to amateur in a matter of seconds.
Your message gets lost in translation.
When reading someone’s content, it’s hard to recover once you spot a grammatical error. Instinctively, your mind starts looking for more.
The nicer bunch of us will want to point it out to you, so you can change it. But, that means we’ll scan the rest of the content to get to the comments and point out the mistake.
Your reader just went from receiving value to providing you with value. They changed the narrative and took control of their experience. Now, they’re far less likely to follow through with your call to action, share your content or purchase anything from your store.
Just like that, bad grammar has cost you a sale, a share, and a fan. How do you feel when you see grammatical errors from entrepreneurs?